The Evolution of Retail Traffic Counting
ShopperTrak provides retailers of all sizes with the technology to accurately count visitor numbers. Whether installed in store entrances, or concealed within mats upon the floor, ShopperTrak’s devices deliver a highly detailed picture of shopper numbers and entrance times, enabling the retailer to assess customer behaviour with clarity.
If retailers wish to see the complete picture of how shoppers are behaving in their stores, people counting devices alone are not enough. The ShopperTrak Analytics Suite instead provides a complete measurement and assessment solution, taking the data recorded by people counters and turning it into something meaningful.
ShopperTrak’s retail analytics technology is easy to use, and offers clear answers. It can be deployed across an entire business and made visible to employees at every level, while senior members of staff can view the results applicable to them through an online dashboard that’s tailored to their needs.
The ShopperTrak Analytics Suite funnels data from multiple sources, arming retailers with the information they need to run their business more effectively.