How to visualise data, and use insights to optimise marketing, leasing and operational effectiveness.
A major dilemma today for retailers is that data is being captured from multiple sources on multiple platforms – working across physical stores and online channels. The more data collected, the longer it takes to draw out meaningful insights and make informed decisions. So how should a retailer collect, manage and analyse this information, without compromising data integrity?
From small specialist shops to flagship department stores, ShopperTrak aggregates data sets from any device into one, centralised point, meaning retailers can view events within a specific retail category, market, and store, within seconds. Thanks to having a customised platform, retailers can make more informed marketing, operations, staffing and deployment decisions. Using analytics as a service, it’s possible to:
• View Traffic, Conversion, and Sales performance, and overlay with visitor behaviour metrics
• Spot and react to trends through the use of heat maps, charts and graphs
• Export and schedule automated reports to individual store or department teams